The Betty Crocker Magazine of the Air
THE BETTY CROCKER MAGAZINE OF THE AIR
PRODUCT: GENERAL MILLS PRODUCTS DATE: FRIDAY, FEBRUARY 18, 1949
WRITER: GINI STEWART SCRIPT NO. 500
FOOD: VIRGINIA GUILD AMERICAN BROADCASTING COMPANY
PRODUCER: SHOW PRODUCTIONS, INC. 10:25 - 10:45 AM EST
BETTY CROCKER FOOD: APRICOT STREUSEL COFFEE CAKE
GUEST: EVE CURIE
COMMERCIALS: PRODUCTS: GMKT
FIRST: Words: OPEN: GMKT - BALANCED FLOUR,
Time: BLENDED FROM SELECT WHEATS.
SECOND: Words: CLOSE: BUILD PRIZE RECIPE COLLECTION
Time: BY SAVING FOLDERS IN GMKT.
EACH RECIPE FOLDER CONTAINS
TOTAL: Words: SILVERWARE COUPON
ADDITIONAL COMMERCIAL MATERIAL ON GMKT IN MENU, FOOD
FEATURE AND TEST TASTE.
GIVEAWAYS: PRESSUREQUICK SAUCEPAN
M.C.: From coast to coast ... General Mills brings you The
Betty Crocker Magazine of the Air ... featuring Eve Curie,
the famous daughter of one of the world's most famous
women. And here to welcome EVE CURIE ...
is America's First Lady of Foods ... BETTY CROCKER
CROCKER: Good morning everyone ... and a warm welcome to you
all! For just a moment I'm going to ask you to imagine
that you were someone else. Imagine what it would be
like if your mother was the greatest woman scientist
the world has ever known! Marie Curie gave the world
one of its rarest elements ... radium .. which gave
mankind the means of fighting its most dreaded disease.
And she also gave the world a charming and brilliant
daughter who has never traded on her mother's fame ...
but has achieved an eminence of her own as an author,
lecturer, newspaper publisher ... and above all ... a
French patriot. In just a moment you'll meet Eve Curie
... and having met her ... you'll never forget her!
M.C.: Well, since Mademoiselle Curie is French and I speak
ze Francais like ze native ... Be-tee Crockair, what
is ze menu for ze day?
CROCKER: (LAUGHS) Well - in native American ... here's my
menu for today - We start the meal with chilled orange
sections. And for the main dish ... tender juicy
golden brown cod steaks, served with buttered broccoli
... and broiled sliced raw potatoes. And for a quick
and easy dessert ... a big slice of our Gold Medal
Apricot Streusel Coffee Cake ... golden brown with rich
crumbs on top and a luscious rich apricot filling.
M.C.: Um ... those Gold Medal coffee cakes! And in any
language ... Make mine a big piece. And you know folks,
if you haven't discovered how wonderful Gold Medal is
for everything you bake you're really missing something.
Because Gold Medal is a perfectly-balanced flour,
blended from as many as four select wheats. No wonder
it's America's favorite all-purpose flour by nearly two
to one over any other brand. And here's something else
you should know: - over one and a half million tests
are made annually in the General Mills laboratories and
kitchens to make sure Gold Medal four is always
uniform ... with the same superb baking qualities ...
sack after sack, the year 'round. Get Gold Medal
"Kitchen-tested" Enriched Flour today, and look for
that folder of tested Betty Crocker recipes that comes
in every sack.
CROCKER: And now ... I want you all to meet our distinguished
guest ... a very lovely lady ... EVE CURIE!
(CUE FOR WEST COAST AND MOUNTAIN STATIONS TO CUT AWAY
(SIX SECONDS OF APPLAUSE)
BUSINESS: (GOOD MORNINGS ALL AROUND)
CROCKER: We're so delighted that you could drop in for a visit
this morning, Eve! And welcome back to America, too!
how long will you be here this time?
EVE: ABOUT ELEVEN WEEKS ... DOING A LECTURE TOUR.
CROCKER: Well, Eve ... I know you visited America for the first
time with your mother when you were just sixteen. What
was your first impression of our country?
EVE: WELL, AS YOU KNOW, BETTY, ON THAT TRIP MOTHER HAD COME
TO AMERICA TO RECEIVE A MOST WONDERFUL GIFT FROM THE
WOMEN OF AMERICA ... A $250,000 GRAM OF THE PRECIOUS
RADIUM SHE HAD DISCOVERED BUT WAS TOO POOR TO BUY TO
CONTINUE HER RESEARCH. AND THERE WAS SO MUCH
EXCITEMENT THAT I DIDN'T HAVE A REAL OPPORTUNITY TO GET
ACQUAINTED WITH AMERICA THEN.
CROCKER: But on your next visit ... you made a coast to coast
tour and become one of our most popular speakers! And
what did you discover about America then?
EVE: WELL, THE EUROPEAN IDEA USED TO BE THAT AMERICA WAS A
NATION OF PRACTICAL PEOPLE ALL WRAPPED UP IN MAKING
MONEY. I DISCOVERED THAT NOTHING COULD BE MORE UNTRUE.
THIS IS THE MOST SENTIMENTAL AND IDEALISTIC COUNTRY I
KNOW. IT'S THE ONLY COUNTRY WHERE ONE MAY FIND A
GENUINE FRESHNESS OF FEELING ... AN IMMEDIATE REACTION
TO WORLD EVENTS AND SINCERE INDIGNATION OVER WRONGS
COMMITTED. I HAVE A DEEP LOVE FOR AMERICA.
CROCKER: And America has taken you to her heart, too. Eve ... I
know being the daughter of the world's greatest woman
scientist must have presented some problems ... with
so much on her mind ... did your mother ever have time
to spend with you and your sister?
EVE: AS BUSY AS SHE WAS ... MOTHER WAS NOT ONLY A GREAT
SCIENTIST ... BUT A WONDERFUL MOTHER AS WELL. AND I
KNOW HOW DIFFICULT IT MUST HAVE BEEN BECAUSE THERE WAS
VERY LITTLE MONEY.
YOU KNOW SHE DIDN'T WANT TO TAKE OUT PATENTS ON HER
DISCOVERIES ... AND MY FATHER WAS KILLED IN A TRAGIC
ACCIDENT WHEN I WAS JUST 18 MONTHS OLD ... SO WE WERE
MOTHER'S RESPONSIBILITIES. WE HAD A VERY QUIET LIFE ...
AND A QUIET AND PEACEFUL HOME ... AND I DO BELIEVE MY
SISTER AND I SAW MORE OF OUR MOTHER THAN MANY GIRLS DO
TODAY WHO HAVE SOCIALITE MOTHERS WHO HAVE SO MANY SOCIAL
ENGAGEMENTS THEY'RE NEVER AT HOME! YOU KNOW?
M.C.: Miss Curie, I'd like to tell you how much I enjoyed
your biography of your mother. She was never really
aware of her great fame, was she?
EVE: THAT'S TRUE, WIN. SHE DIDN'T MEAN TO BE MODEST. SHE
JUST WAS. SHE NEVER TALKED ABOUT HERSELF TO US AND I
DIDN'T KNOW I HAD A FAMOUS MOTHER UNTIL I CAME TO
AMERICA WITH HER TO RECEIVE THE RADIUM GIFT.
CROCKER: Well, Eve ... you've achieved a fame of your own ...
and your modesty is most becoming. The work you did
for France during the war has already made history ...
and now you're the co-publisher of the second largest
daily newspaper in France. Won't you tell us a little
bit about it?
EVE: WE HAVE A CIRCULATION OF ABOUT A HALF MILLION ... AN
AFTERNOON PAPER ... AND AS YOU KNOW, THE PAPER SHORTAGE
IS STILL VERY ACUTE ... SO WE HAVE ONLY 4 PAGES. OUR
"PARIS PRESSE" LOOKS VERY ODD NEXT TO YOUR NICE, FAT
CROCKER: And is your newspaper set up very much like ours?
EVE: YES ... AND THE FRENCH LOVE SERIALS ... AND THEY WERE
STARVED FOR AMERICAN NOVELS BECAUSE THERE WERE NONE
DURING THE WAR ... SO WE ALWAYS HAVE AN AMERICAN
SERIAL RUNNING IN THE "PARIS PRESSE."
CROCKER: Tell us, Eve ... what are conditions in France today?
EVE: THE FRENCH LIVE BETTER NOW ... WINNING THEIR FIGHT
AGAINST COMMUNISM ... SHORTAGES ENDING ... PRODUCING
MUCH MORE ... IMPORTANCE OF AMERICAN AID ... PERHAPS
AMERICANS WOULD LIKE TO KNOW WHERE THEIR MONEY IS GOING
... TELLS BRIEFLY ABOUT FINANCIAL ALLOCATION.
CROCKER: Thank you, Eve. There has always been a tremendous
spiritual bond between America and France ... and I
can't think of a lovelier ambassador of good will from
your country to ours ... than Mademoiselle Eve Curie!
EVE: (THANKS BETTY CROCKER)
CROCKER: Eve, I understand you have a wonderful new apartment
in Paris ... Is the housing shortage as bad there as
it is here?
EVE: IT'S DESPERATE! YOU KNOW, DURING THE WAR, THE VICHY
GOVERNMENT DEPRIVED ME OF MY CITIZENSHIP AND MY
BELONGINGS FROM MY APARTMENT WERE SOLD AT AUCTION ...
ALL MY MOTHER'S FURNITURE ... IT BROKE MY HEART. SO
WHEN THE WAR WAS OVER, FOR FOUR SOLID YEARS I HAD A
ROOM AT A HOTEL AND THEN JUST LAST SPRING I FOUND THIS
CHARMING APARTMENT ON THE SEVENTH FLOOR ... WHICH IS
HIGH FOR PARIS ... I CAN LOOK OUT OVER THE ROOFTOPS ...
HAVE A BEAUTIFUL VIEW OF THE RIVER SEINE AND NOTRE DAME
CROCKER: It sounds perfectly beautiful! And by the way ... we
can't let you get away before you tell us the latest
fashion news from Paris!
M.C.: For Pete's sake, yes! What's happening to the ladies'
skirts ... I hope - I hope - I hope!
EVE: (LAUGHS) WELL, I THINK YOU'LL GET YOUR HOPE, WIN.
SKIRTS WILL BE SHORTER. SOME OF THE FRENCH DESIGNERS
ARE MAKING DAYTIME SKIRTS 16 INCHES FROM THE FLOOR ...
AND THAT'S REVOLUTIONARY IN COMPARISON WITH THE PRESENT
M.C.: Well, I can SEE why French designs are so popular!
CROCKER: And all the French designers are using a great deal of
embroidery this Spring, aren't they?
EVE: OH, YES ... AND [I] BELIEVE THIS COUNTRY WILL FEEL THAT
FASHION INFLUENCE VERY STRONGLY. AND JACQUES FATH ...
ONE OF THE MORE POPULAR DESIGNERS ... HAS THE
INTERESTING IDEA OF USING ALMOND SHELL AND WALNUT
SHELLS FOR TRIMMING ... COMBINING THEM WITH HEAVY GOLD
THREAD ... I DOUBT WHETHER THAT BECOMES VERY POPULAR
M.C.: Well, it's all right if they give away a nutcracker
with every dress! And now ...
Not to change the subject much ... but it sure smells
wonderful in the kitchen this morning and I'm getting
even hungrier than usual!
CROCKER: That's an Apricot Streusel Coffee Cake I have baking
in the oven, Win ... and it will be done in just a few
minutes. It's a beautiful light tender quick bread
with a surprise center of golden apricots and a
crumbly sweet streusel topping.
EVE: IS THERE ANYTHING MORE WONDERFUL THAN A FRESHLY BAKED
COFFEE CAKE AND A PIPING HOT CUP OF COFFEE!
CROCKER: And, Eve, this Apricot Streusel coffee cake is
especially delicious! And we're going to make one
right now so you can see how it's made. Here are the
ingredients if you'd like to jot them down: 1 1/2 cups
sifted Gold Medal Flour, 3/4 cup sugar, 3 teaspoons
double action baking powder, 1/2 teaspoon salt, 1/4 cup
shortening, 1 egg, 1/2 cup milk, and 1 teaspoon vanilla,
1/2 cup strained stewed apricots. Then for the rich
crumb topping you'll need 1/4 cup brown sugar, firmly
packed, 1 tablespoon of Gold Medal Flour, 1 teaspoon of
cinnamon, 1 tablespoon melted butter and 1/4 cup chopped
M.C.: Umm ... that's what I smell! Cinnamon 'n' brown sugar
'n chopped nuts! Apricot Streusel Coffee Cake!
CROCKER: And here's how it's made. Sift the flour, sugar,
baking powder, and salt into a bowl ... this way. Then
cut in 1/4 cup of shortening with a pastry blender or two
knives until the mixture looks like a meal. Then all you
do is stir in the egg, milk and vanilla, and pour them
into the dry ingredients stirring enough so that all the
ingredients are well blended.
M.C.: What ... no apricots?
EVE: Win's a big help around the kitchen, isn't he, Betty?
CROCKER: (CHUCKLES) I wouldn't know what to do without him. We
add the apricots now, Win ... and here's the interesting
part about this coffee cake.
First ... you spread 1/2 of the mixture into a well
greased and floured baking pan, 6 x 10 inches ... like
this. Then we'll spread the apricots over the batter
well out to the edges of the pan so it covers the batter
... this way. Now ... we'll add the rest of the batter
... spooning it over the apricot filling ... This is
much easier than pouring it ... And you know, if there's
a young baby in the house ...
M.C.: There is at my house.
CROCKER: Well ... strained apricot baby food is just right to
use in this coffee cake ... Then sprinkle the streusel
topping over the mixture. Now, we're ready to bake
our Apricot Streusel Coffee Cake in our preheated quick
moderate oven 375 degrees for 25 to 30 minutes ... So
we'll just take out the one we baked earlier and put
the one we just made into the oven to bake ... There we
are! ... And here's our Apricot Streusel Coffee cake
that's all baked and ready to eat! Doesn't it look
(HOLDS UP CAKE)
CROCKER: Luscious hot coffee cake topped with rich streusel
crumbs and a layer of golden apricots through the
center ... welcome any time .. breakfast, lunch, or
dinner ... and wonderful for an afternoon snack with
a big glass of milk.
And here are some success tips to remember when making
this recipe. Mix only enough to blend the ingredients
... don't over-mix. And spoon the second layer of
batter over the apricots ... then spread it ... it's
easier this way. Now Win, I'm glad to see you've
passed samples of our Apricot Streusel Coffee Cake to
Eve Curie and our other guests.
M.C.: Um-hum and I sampled some myself and as your number one
Taste Tester I can say it is scrumptious!
(AD LIB INTO TASTE TEST)
M.C.: QUESTION 1. If your husband asked you to make
dumplings for dinner tonight what kind of dough would
(ALL CORRECT) a) pie pastry
b) rolled biscuit dough
c) or drop biscuit dough?
CROCKER: All three are correct. Dumplings are made from all
three types of dough ... depending upon the type of
M.C.: QUESTION 2. Why are bars of baking chocolate marked
off in squares?
CROCKER: To make it easier to measure the chocolate for a recipe.
M.C.: QUESTION 3. If you were going to make "Hush Puppies"
which of the following would you need?
a) Sugar cane
(CORRECT) b) Corn meal
CROCKER: You would need corn meal. Hush puppies are thin corn
pones fried in deep fat, or baked in the oven.
M.C.: QUESTION 4. If someone said they were sending you
some Comices, Anjous, and Boscs, what kind of gift
would you expect to receive?
(AS[K] EVE CURIE)
CROCKER: Winter pears. Comices, Anjous, and Boscs are the three
types of pears available this time of year.
And now I'd like to give each of you who participated
in our quiz a souvenir of your visit to our kitchen ...
Here are three (TUPPERWARE) kitchen cannisters of
(Bakelite) Plastics. I think you'll like them because
the (TUPPER) seal covers are airtight and liquid-tight.
... and a generous supply of Gold Medal Flour!
And all this goes to you, too, Eve Curie, for your part
in the quiz.
And now, Eve Curie ... I want to thank you for being
such a charming guest ... and we want you to have a
souvenir of your visit to our kitchen ... something to
take back to your lovely new apartment overlooking the
Seine ... it's our General Mills PressureQuick Saucepan
... and I know you'll enjoy using it because it
prepares the tastiest meals so much faster and easier.
EVE: (THANKS BETTY CROCKER)
CROCKER: Do come and see us again ... we've enjoyed having you
so much! And we wish you continued success on your
American lecture tour ... and your French newspaper!
Goodbye now ... and may the future hold worlds of
happiness for ... EVE CURIE!
BUSINESS: (GOODBYES ALL AROUND)
M.C.: Folks, if you'd like to have that recipe for that
luscious Apricot Streusel Coffee cake just drop a card
to Betty Crocker, Minneapolis, Minnesota, and ask for
the recipe by name and don't forget ... by saving the
recipe folders that come in each sack of Gold Medal
Flour, you can build a prize recipe collection of your
You see all those Betty Crocker success recipes have
been developed for ... and tested with ... America's
favorite flour ... Gold Medal "Kitchen-tested" Enriched
And remember, each recipe folder contains a valuable
silverware coupon, too. By saving these coupons, you
can build a complete set of beautiful Queen Bess
pattern, in genuine Tudor plate, created by the famous
Oneida Community Silversmiths.
Get Gold Medal Flour today, save the recipes ... and
save those valuable silverware coupons.
CROCKER: Now Win - aren't there some new questions in our All
You Have To Do Department?
M.C.: Yes - Betty Crocker - Mrs. MacWolfe of 1815 Beverly
Road, Brooklyn, New York, asks:
"What do you have to do to remove corks which have been
forced down into bottles?"
Betty Crocker says:
CROCKER: Empty the bottle, then pour pure ammonia onto the cork.
Allow it to stand and the cork will disintegrate and
can be removed easily.
THAT'S ALL YOU HAVE TO DO.
M.C.: And Mrs. Henry Regan of New York City ... would like to
"What do you have to do to prevent water from
boiling off and burning the bottom of double boilers?"
Betty Crocker says:
CROCKER: Put a few of your child's marbles or a metal jar top
in the water. When the water gets low you'll hear a
rattle to warn you to refill the pot.
THAT'S ALL YOU HAVE TO DO.
M.C.: Mrs. A. A. Roth, 1722 Linden Avenue, Baltimore, Md.,
wants to know:
"What do you have to do to remove the scorch caused by
starch from the bottom of an iron?"
CROCKER: Cool the iron and rub the bottom of the iron with a
soft cloth dipped in soap and water or silver cream.
[THAT'S ALL YOU HAVE TO DO.]
And I know you'll all want to make a special date to
join us on Monday because our guest will be that
charming and handsome star of the silver screen ...
M.C.: Aw ... what's he got that I haven't got? Except a
CROCKER: (LAUGHS) Well, for one thing ... he has an English
accent ... because ... our guest on Monday is DAVID
NIVEN! You'll truly enjoy meeting him ... so do be
with us! I'll be expecting you. This is Zella Layne
speaking for Betty Crocker.
BUSINESS: (TWO SECOND PAUSE, CUT IN STATIONS CUT AWAY FROM NETWORK)
(USE THE FOLLOWING ONLY WHEN HITCH IS OMITTED)
M.C.: You have been a guest of the Betty Crocker Magazine of
the Air ... brought to you Monday through Friday at
this time for service, entertainment, and good
eating by General Mills.
M.C.: Be with us on Monday to meet Betty Crocker's guest,
David Niven on the Betty Crocker Magazine of the Air,
brought to you by General Mills.
THIS IS ABC ... THE AMERICAN BROADCASTING COMPANY